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The Non-Obvious Guide to Public Relations & Communication: Earning Attention & Building Trust in a Skeptical World (Non-Obvious Guides)
Current price:
$19.95
Publication Date: October 8th, 2024
Publisher:
Ideapress Publishing
ISBN:
9781646870677
Pages:
216
Available for Preorder
Description
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.
More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.
In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
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