Dare to Serve: How to Drive Superior Results by Serving Others
The expanded and revised edition of Dare to Serve answers the question How do you transform an ailing company into an industry darling? Adopt servant leadership!
In this updated edition of Dare to Serve, former Popeyes CEO Cheryl Bachelder shows that leading by serving is a rigorous and tough-minded approach that yields the best results.
When she was named CEO of Popeyes in 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, the team was discouraged, and the franchisees were just plain angry. Nine years later, restaurant sales were up 45 percent, restaurant profits had doubled, and the stock price was over $61. Servant leadership is sometimes derided as soft or ineffective, but this book confirms that challenging people to reach a daring destination, while treating them with dignity, creates the conditions for superior performance.
The second edition of this bestselling book includes Bachelder's post-Popeyes observations and new examples of how you can switch your leadership from self to serve. Ever engaging and inspirational, Bachelder takes you firsthand through the transformation of Popeyes and shows how anyone, at any level can become a Dare-to-Serve leader.
Praise for Dare to Serve: How to Drive Superior Results by Serving Others
“Cheryl has crafted a new perspective on servant leadership—challenging us to bring both courage and humility to the table—for the sake of the people and the enterprise. She brings forward evidence that serving performs. A must-read!”
—John C. Maxwell, leadership expert, bestselling author, and speaker
“This is the kind of leadership so desperately needed today. Cheryl’s engaging story offers a clear path for leaders to follow, and what makes her message so compelling are the tremendous results she’s produced. I highly recommend this book.”
—Stephen M. R. Covey, #1 bestselling author of The Speed of Trust and coauthor of Smart Trust
“When I speak with leaders, it is hard for them to grasp that servant leadership drives both great performance and great human satisfaction. Cheryl Bachelder provides an inspiring manual on how to be a Dare-to-Serve leader who drives superior results.”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level
“From beginning to end, Dare to Serve is truly a masterpiece. I am sharing it with many friends, including those I mentor.”
—Colleen Barrett, President Emeritus, Southwest Airlines, and coauthor of Lead with LUV
“Dare to Serve stands out as one of the most practical, useful books on leadership that I have ever read—full of real-world examples and grounded in the dramatic turnaround of Popeyes Louisiana Kitchen restaurants. Cheryl shares with us how to serve others with intention, competence, character, courage, and humility. Her practical experience, proven results, and contagious passion to serve others well is an inspiration to all of us who want to make a real difference in the world.”
—Bonnie Wurzbacher, former Chief Resource Development Officer, World Vision International, and former Senior Vice President, Global Customer Leadership, The Coca-Cola Company
“Dare to Serve chronicles both the remarkable turnaround story of Popeyes Louisiana Kitchen, Inc., and Cheryl’s inspiring personal journey of discovery, which galvanized her commitment to an unconventional approach to corporate leadership that has yielded remarkable results.”
—Andy Stanley, founder, North Point Ministries, Inc.
“Dare to Serve offers a candid, behind-the-scenes look at how a struggling restaurant chain was transformed into a soaring brand success through a simple but revolutionary model of leadership based on serving others. This book is a must-read for leaders of all kinds!”
—Phil Cordell, Global Head, New Brand Development, Hilton Worldwide
“Compelling and inspiring! Bachelder makes the case for her people-focused approach to leadership through her real-life experience at Popeyes Louisiana Kitchen. Developed and honed in an industry where service to others is at the very core of what we do, these lessons are sure to translate not only across industries but to our personal lives as well.”
—Dawn Sweeney, President and CEO, National Restaurant Association
“Cheryl Bachelder’s brave and unconventional approach to the turnaround of Popeyes challenges all of us to step up our game. Cheryl stands in the gap for us, calling us to a purpose that will drive better results for our organizations, while putting the needs of our people and customers ahead of our own.”
—Scott MacLellan, CEO, TouchPoint Support Services, a Compass Group company
“By focusing on the purpose-driven success of those she leads, paradoxically, Cheryl Bachelder gets the results we all want from our organizations. Dare to Serve is about the gutsy principles she applied to a business desperately in need of a turnaround and the spectacular results she achieved.”
—Tim Irwin, PhD, bestselling author of Impact, Derailed, and Extraordinary Influence
“This book turned my thinking upside-down. Cheryl shares her road-tested wisdom and shows how and why Dare-to-Serve leadership works so brilliantly. This is a game-changing book and should be required reading for all leaders.”
—Art Barter, President and CEO, Datron Holdings, Inc., and founder and CEO, Servant Leadership Institute
“Dare to Serve is a game changer! The principles outlined create exponential results far beyond what the individual ego will allow. Boards today are looking for Dare-to-Serve type leaders to ignite possibilities in their organizations. This is a must-read for leaders everywhere!”
—Jane Edison Stevenson, Vice Chairman, Board & CEO Services, Korn Ferry, and coauthor of Breaking Away
"Two. That is the number of minutes it took me to realize Cheryl Bachelder is serious about servant leadership, and the number of pages in this book it took to hook me on the importance of her message. Dare to Serve will change the way you live and lead—if you dare to let it."
—Tommy Spaulding, New York Times bestselling author of It's Not Just Who You Know
“Buy this book, read it, and put it to work. Cheryl is an impressively successful chief executive who has advanced the cause of servant leadership by sharing her practical, how-to approach. In doing so, she invites you to join us in building a community of serving leaders that create great workplaces and deliver superior results.”
—Ken Jennings, CEO, Third River Partners, and bestselling coauthor of The Serving Leader
“Cheryl Bachelder has gone far beyond researching and writing about the principles of purpose-driven leadership, she has lived it in her turnaround of Popeyes. Her book Dare to Serve offers an authentic and compelling voice to the practice of servant leadership and serves as an inspiring example of leadership principles valuable to every company in every industry and at every stage of development.”
—Idalene “Idie” Kesner, Dean, Kelley School of Business, and Frank P. Popoff Chair of Strategic Management, Indiana University