Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.
About the AuthorView
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to "The Wall Street Journal" and "The New York Times". He lives in New York City.
Genres & SubjectsView
Business / Economics / Finance - Marketing - Research
Business / Economics / Finance - Consumer Behavior - General
Business / Economics / Finance - Anthropology - Cultural